← Back to product|Deep Intelligence Analysis

● Live Data

Sony · Compact System Cameras

Sony A7 IV Digital Camera with 28-70mm Lens

£2149.00Fair Value1 stores tracked

Buy Signal

Price near historical average — neutral outlook

Confidence: 50/100

RSI (14)

—

Need 15+ data points

Volatility (ann.)

—

Need more data

30d Momentum

—

Need 30+ data points

Price Position

—

No 90d range data

EMA 20

—

EMA 50

—

Need 50+ data points

90d Low / High

—

30d Forecast

—

→ Stable

Price History

Current

£2149

Change

+5.3%

Avg

£2076

Low

£2040

High

£2149

Volatility

2.5%

SMA (3d)AverageMin / Max

Store Intelligence

★

Wexused

£2039.95

Buy

Wex

£2149.00

+5.3%

Buy

Price spread: £109.05 across 2 stores

◈ AI Recommendation EngineRule-based · v1

Fair Value

Price near historical average — neutral outlook

Confidence: 50%

Reasons to Buy

✓Insufficient price history for analysis

Risks / Watch Out

✗No significant risk factors detected

Product Fundamentals

Paving the way for modern full-frame digital cameras
Sony's A7 IV unites outstanding 33MP still-image quality
4K 60p video recording, refined ergonomics, and fast sharing capabilities. With an emphasis on versatility and performance across both photography and videography, the Sony A7 IV is designed for new-age digital creators. This kit includes Sony's versatile FE 28-70mm f3.5-5.6 OSS Lens.

◉ From Our Partner Storescached 1h

Best lenses for the Sony A7 II in 2026: I'll help you choose lenses that give this veteran camera a new lease of life - Digital Camera World

Digital Camera World· 6d ago

Best Buy has the Sony A7 IV for under $2,400 WITH a lens included - Creative Bloq

Creative Bloq· 215d ago

The Best Deals on Sony Cameras, Lenses, and Accessories - PetaPixel

PetaPixel· 60d ago

This Sony A7 IV bundle includes everything you need to start your full-frame journey – and saves you $700! - Digital Camera World

Digital Camera World· 196d ago

This Sony Standard Zoom Lens Could Be a Nice, Lightweight Companion for the New a7 V - No Film School

No Film School· 161d ago

GearDeals Intelligence · Data from 0 historical price points · Analysis is informational only, not financial advice